The phrase "Custom Signs"is used to describe a
broad category of products offered by the sign industry. The term
"Custom" means made-to- order so any type of sign can be produced
to fit your unique, individual needs.From simple designs to high impact
full-color, photo- realistic signs, you have an unlimited combination
of options to choose from. With modern manufacturing processes, signs
can be fully customized faster than ever before.
The most important reason
to purchase signage is for the economic survival and prosperity
of your business. Without a properly designed and placed
custom sign, a business cannot fulfill it's economic potential.Custom
Signage is not only one of the oldest forms of advertising,
it still remains one of the most effective and least expensive
forms of advertising for any size business. A sign is
your introduction to those passing by,identifying your
business as well as advertising the products and/or services
you offer. Attractive signs can enhance visibility and
increase your opportunity for success. When a business
displays effective signage, thousands of advertising impressions
are made daily to attract new clients. Signs work tirelessly
and silently to promote commerce 24 hours a day, 365 days
a year. Additionally, we live in a highly mobile society.
According to the United States Census Bureau, 18% of households
or around forty million people relocate each year. As
your customers move, you need to replace them by attracting
newcomers to the area. A custom sign brands
a location just as a product label brands a product.Companies
use signage, logos and graphics to repeatedly reinforce
their business image and create top-of-the-mind awareness
with consumers within their immediate business community.
Adopting a uniform business image and identity to display
on signs, banners, vehicles, business cards, stationary,
uniforms and promotional items will serve to brand your
business and location creating greater consumer awareness
and recall when your products and services are needed.
If your business is highly impulse oriented, a well placed
custom sign can make the difference between success or
failure. When signs catch the attention and interest of
passing motorists or pedestrian traffic, the business
revenue potential is substantially increased. Attractive,
high visibility signage can prompt an unplanned stop and
subsequent impulse purchases. On-premise custom signs
should therefore be a focal point of the commercial enterprise.
Custom Signs Will Serve Your Business Interests By: Attracting
new customers by prompting first-time visits and purchases
Developing a memory for your location and the products
or services available Reinforcing a memory and extending
recall of other advertising efforts And by modifying usual
purchasing habits and decisions. To encourage a variation
from normal buying patterns, changeable copy message centers
and window signs are especially effective.
The consumer population
that shops outside their local area is estimated at 35-50
percent. Easy-to-read, high visibility on-premise custom
signs will assist in attracting a large percentage of
these non- local and newcomer consumers. Additionally,
an attractive custom sign provides 24-hour exposure of
its message to a large pool of potential customers at
a fraction of the cost (when depreciated over several
years) of other media. The lower the cost to obtain consumer
memory or top-of-mind awareness, the higher the return
on advertising dollars.
The answer here will
vary somewhat depending on your business, location, and
other factors. In general, following these guidelines
will increase the effectiveness of your sign program The
best sign for your business is a sign that will attract
the most customers and project the image you desire Your
sign must be visible and easy to read for people who are
driving and walking past your business Your sign should
be attractive and appropriate for your type of business
A sign will serve to remind existing customers of your
business and location as well as provide new customers
with a valuable visual indicator about the products or
services you offer And for maximum impact, your sign should
be as large as allowable for your location.
The most
successful sign will communicate effectively and concisely.
Therefore, in as few words as possible, clearly communicate
the message you wish to convey to your target audience.
Crowding the sign with too many words or lines of text
makes it increasingly difficult to read from a distance.
The number of words used on a sign is a classic example
of where, "Less Is More". With
forethought and careful deliberation, present the image
you want to project that will attract customers and entice
them to stop, shop, and buy. For example, full-color photo-realistic
digital pictures can be incorporated into designs to add
greater impact. Logos, artwork and other graphical elements
can also be added to visually stimulate the viewer towards
the desired action. Keep in mind what the sign will look
like from your customers' point of view from the street
and sidewalk. People are looking through a windshield,
in traffic, day and night and in all types of weather.
Help your customers both see and read your sign easily.
Custom Signs are the
least expensive and yet one of the most effective forms
of advertising for any business, large or small. You only
pay for the sign once and it works for you 24 hours a
day, 7 days a week for years and often decades. Use of
other media requires paying month after month and you
never have the benefit of ownership. Plus, you have no
assurance that you're reaching potential customers. From
a business owner's perspective, a sign is a capital investment.
When you factor in your return on investment, signs are
not expensive at all. In fact, signs routinely pay for
themselves
Premier Advertising Specialties & Custom Signs
PO Box 1692 Zephyrhills, FL 33539
Fax: (813) 782-0618
Toll Free: 800-477-6134
